Member Info for LGO-fan

they don't have a range yet to go to retail. They have 3 little sku's that is it. It is not even enough for a regime. Which is what is needed in skincare. Can you imagine that 1 little ski for men, on shelf in a sea of competitors? That product would drown, and hardly get noticed. Plus without any meaningful marketing spend, the rate of sales would be so low, the buyer would delist it in no time

lol! Your post was a very good prediction of this morning's RNS.

Financial Review

Revenue for the half year to 28 February 2022 amounted to approximately £13k (H1 2021: nil), and a loss before tax of £2.389m was incurred in the period (H1 2021: £2.12m loss).

The revenue reflects initial sales of new products launched in December 2021. The loss before tax is principally attributable to operating expenses, product development and launch costs.

Net cash was £5.528m as at 30 May 2022."

Combined with a very grim outlook

"Sales volumes and turnover in the second half are expected to ramp up at a slower rate than initially anticipated, though expected to increase from the first half"

Didn't think a slower rate was possible...

Is the CL Finale organised by CBX, lol!!

That 20% discount will be Amazon's decision not CBX's. Amazon is funding this. They probably have too much stock and are clearing it.

It is now CBX's choice to decide to follow or not.

Simply commercial reality at play. Not that hard. (like it isn't that hard to get a strategy right and chose a proper brand name). CBX to me seems clueless across the board.

anyway. Have a good night!

as long as they held the patent, 20 or 25 years I believe, they sold it as Nurofen across the world. Of course when the patent expired, others copied it.

so yes, they invented it and help the patent.

These days indeed, many blue chip companies look outside for innovations. not all ways, but it happens a lot.

But when they do they have strict conditions such as:
- it has to be relevant and unique
- strong patents
- and they will want exclusivity for the regions in which they are interested in.

So, I am afraid you will need to do a bit research on how CPG works. You couldn't be further of the mark if you tried to. That's fine, but I would suggest to re look at your views.Worst case you feel emboldened in your views, best case you will be even wiser. I know, that's hard to imagine.
Very easy to imagine for myself, I learn every day something new. Even on this BB :)

Boots invented the molecule ibuprofen and produced Nurofen at their factory.

stock keeping unit

imagine you launch Nurofen: You wouldn't call it Ibuprofen by Boots (the then owner of Nurofen), would you? Why not, because later other brands can copy ibuprofen. That's why.
Certainly when you want to sell the brand layer. Brands
have a value in perpetuity but not if it looks like a private label.

How would I do it?
Cellular Goods is the company name. So you would keep that.
Come up with a proper brand name
Come up with a name for your "secret formula" something that is ideally unique and you give it a trade mark.
The secret formula will contain cannabinoids.
CPG does it all the time; should be easy for the CEO to crack

it's the dumbest way to launch a brand because that word is not ownable. Therefore anyone else can whack that C word on the FOP

I am sure that this is exit strategy they hope for. But you got to have a story to tell first (aka sensible strategy), something ownable and unique (they sell generic ingredients) and have proven some level of commercial success (none so far, we patiently await a trading update).

They will struggle with convincing anyone to buy the company that way.

Mate, have you seen the front of pack of 3 sku's they sell? What do you think the first word is that consumer will see?
It's not a trick question:)

You don't have the marketing dollars to communicate all these levels is my point. Have you ever been in CPG? You sound like a lab technician who has its first marketing lesson, lol.

You are splitting hairs here. The aforementioned C word is in whacking big letters on the front of pack. It heroes ingredients. If you can't see that, I don't know what to tell you.

Consumers will see it that way. I have never seen a brand put an ingredient in its name unless it's a private label. Private label does that because the benefit of the ingediend is understood. Brands don't put ingedikte front and center in a brand name because it is not ownable. hence PL gets away with it.

Yeah, I started here because I was interested to figure out what the company was going to do. As it turns out it has produced one the most illogical and flawed strategies I have ever seen. It is quite surreal. And, I appreciate you are invested here, but that doesn't mean CBX's strategy makes sense. In fact, it doesn't.

IMHO many here bought om because DB did. I won't say what I think about that, but fair to say it's not a robust business rationale.

Time will tell. Let's see what the next trading update tells us.

Well you have very nicely highlighted why this will fail spectacularly. Let's walk through this in simple
logical steps

Level 1: convince consumers about the benefits of CBG
Level 2: there is actually something even better "CBD"
Level 3 But hang on, my CBD is produced in a better way than your CBD
Level 4That very same CBD, (you know the better produced version of CBD, which in itself is better than CBG), which people use for loads of health benefits we are not selling it for that. No, our range is a beauty range. Why? Ahhhh, we don't know but we like it
Level5: Please remember our brand name. It's something with "Cannabinoid" in it. I know, it's a bit generic, but we like it.

Anyone sees why this is a bit of a challenge?

You can always recognise a man of staggering intellect by how he debates with people with a different opinion, lol!

Anyway, if you think a white paper is going to do it....than I can see why you bought in.

Yes, skin whitening is worth 8bn Google tells me. And what range from CBX taps into this market please?

There are only 3 ranges on the website: one is suspended, one has not arrived yet and the only one available "look
better" has both CBD and CBG.

Within that is only has 3 sky's: Cannabinoid Face Serum, Cannabinoid Face Oil and Calming Cannabinoid After Shaving Moisturiser.

Please note the word "Cannabinoid" in the brand name. Apart from the horrible white label brand naming, it heroes the ingredient.

The very same ingredient that some say have no relevance in beauty, the same ingredient that can tomorrow be launched by anyone who wants to (no it is not unique, anyone can launch it tomorrow should they want to).

It's essentially an ingredient lead strategy, with a terrible brand name (the ingredient is not unique or owned by CBX so why on earth make a brand name of it?!), for which there is no compelling evidence it does anything different for a moisturiser than any other product. Not that consumers see it as relevant.

Any sensible marketer will tell how hard and expensive it is to educate. You are kidding yourself that CBX can do this. They can't even come up with a proper brand name, and don't have the dollars to invest in a proper marketing campaign. Educating is even more expensive than a traditional marketing campaign as you have an additional message to establish. There is zero change CBX can pull this off. They need to get back to the drawing board and come up with a new strategy of they ever want to have a hope in hell to succeed.

All IMHO. I shall now "jog on" as they say :) :)

"I see CBX's product as the quality ingredient delivered by their process, you seem to see it as solely the physical product CBD."

What I am trying to explain is that CBX is making a big song and dance about their ingredients (CBD) in a market (beauty) that either doesn't get the relevance of it or simply doesn't care about it. Now why would you want THAT as a branded manufacturer?! You can't ask a premium for something people don't care about.