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no
wasting
you are waiting your breath: the peeps on here are acting like die hard Spurs fans who believe they will win
the PL ...
they will struggle the next 2-3 months, let alone 2-3 Years!
Many here bought because David did, lol
pmsl!
it's surely higher than that. do you include the "major" marketing campaign into this?
could you please define "major"? Do you apply any
metrics for what is or isn't a major marketing campaign? Do you have any numbers to back this up?
agree but careful or little Ad will be on your case, lol
lol!
what is your average here my friend?
no, I am not. Not with the current strategy. But, if things change or current strategy works than I may jump on board
this is true actually!
Also, fairly new categories like probiotics and CBD/G have struggled in the past because of limitations in terms of advertising claims one can make on these products. This is due to lack of scientific evidence that the advertising bodies and regulators ask for as part of their approval process. Consequently many of the brands end up only being allowed to use claims for a generic list of claims allowed by regulators, and all brands have pretty much the same claims. Very hard/impossible to differentiate in this context. They only way to win long term in the market place via strong marketing budgets, which this company doesn't have available, unless it raises equity
having read the RNS, I have to say it is great to see that the marketing efforts finally started. I am however very sceptical about the nature of the campaign, particularly the billboard campaign: whilst it will please shareholders, I doubt the ROI will look great. I do like the activity at DL. That is spot on and more the guerilla type marketing that I think is needed here. Overall, I am sceptical of their overall approach: feels like that there was a debate on what to do and they landed with this compromise rather then doing what will provide the highest ROI. The CEO seems to think too much like a Blue Chip exec and seems to lack the nimbleness of a start-up. Time will tell if this will work....
a makes sense, but are you taking into account the fact that this business will need to raise equity just to keep the lights on (never mind growing the business)?
In your view, what amount of equity do they need to raise?
lol!
well said!
that's, what.....£8k....always great when a CEO buys shares but, 8k leaves you strangely enough wondering how confident she really is? hmm....
they have no cash for a big marketing campaign. What are you guys smoking?!!!
honestly: have you looked at the branding of the products?! Just the packaging alone looks like it's done by a 16-year old with an Imac. It's all about the ingredients on the front of pack; zero branding. I could almost get it if it were unique ingredients but they are generic as hell. It's like launching a headache pill today and calling it Ibuprofen..::at £9,95 a box!! What a joke
well said!