RE: Cellular goods billboards15 Mar 2022 09:19
having read the RNS, I have to say it is great to see that the marketing efforts finally started. I am however very sceptical about the nature of the campaign, particularly the billboard campaign: whilst it will please shareholders, I doubt the ROI will look great. I do like the activity at DL. That is spot on and more the guerilla type marketing that I think is needed here. Overall, I am sceptical of their overall approach: feels like that there was a debate on what to do and they landed with this compromise rather then doing what will provide the highest ROI. The CEO seems to think too much like a Blue Chip exec and seems to lack the nimbleness of a start-up. Time will tell if this will work....