RE: .26 May 2022 10:58
I get the point of CBG vs CBD, but that is only relevant in the categories where consumers accept the added value of this ingredient. And that today is in healthcare not in beauty. And to me that is very significant because, if consumers don't see the relevance of CBD in a beauty product, why on earth would the (a) buy for it and (b) pay a premium for it. Because it has got CBD in it and they don't know why it is relevant?
You could argue that the consumers need to be "educated" but that is a massive marketing challenge which requires an awful lot if investment. It's the sort of thing even major companies will be incredibly hesitant to do, given the high cost it requires. Also, you need the scientific data for it, and we all know how difficult that is...
So CBD, "yes", in healthcare, but in beauty....that is a massive marketing challenge and one a company of this size simply can't take on.
All IMHO