RE: RE: News3 Sep 2025 09:43
In the Campaign Asia article what he says on Media buying
"The third focus is media planning and buying. “Our industry is still largely manual or semi-automatic. In the algorithmic age, that doesn’t work. We’re working with Google and Meta on Advantage Plus and Performance Max to move media buying to algorithmic models, with agencies validating platform outputs,” he said.
Now see what has come out of Publicis' Epsilon
"An ADWEEK investigation found that media buyers at WPP, IPG, Dentsu, Havas, several independents, and one Fortune 500 brand unknowingly bought ads through Publicis Groupe’s Epsilon SSP via reseller supply paths. So while they thought they were buying through a given SSP, like Magnite or PubMatic, the purchased inventory had passed through Epsilon SSP. This means that dollars and data were in some cases sent to Publicis, a direct competitor. "
I dont know the implications of this.
The link is below
https://www.adweek.com/programmatic/the-ssp-in-the-shadows/
GLA