London’s Lost Jewels23 Sep 2013 09:12
London’s Lost Jewels
The campaign, shot by Camilla Åkrans, has a slick, minimalist feel aimed at highlighting Fabergé’s colored gems, including the new Emotion rings, each of which is dotted with more than 300 stones.
The worldwide campaign will break in the November issues of titles including Vanity Fair, U.S. Vogue, and Harper’s Bazaar.
On Oct. 1, a small fleet of taxis covered with images of Fabergé’s colored stones will begin circulating in London’s West End in anticipation of the opening of “The Cheapside Hoard” at the Museum of London.
“Almost 90 percent of the jewelry in the hoard is made with colored gemstones,” said a company spokeswoman, adding that during long periods throughout history, colored rocks were more prized than clear diamonds