Good day all.............29 Jul 2022 09:58
It's Crunchie day...............
What was the original advert for Crunchie?
Prior to the 1980s Crunchie was advertised as "Crunchie makes exciting biting". In 1991, Cadbury launched an TV ad campaign that made use of The Pointer Sisters song, " I'm So Excited ", which became one of the longest running advert campaigns in television history, continuing to be used up until 2008.
Now, for those international readers of this blog who aren’t so familiar with a Crunchie, the brand has been associated with a ‘Friday Feeling’ advertising concept, encapsulated by the well-known strapline ‘Thank Crunchie, it’s Friday!’, since the mid 1980s. I remember when Cadbury first introduced this strapline.