RE: Ingenuity - Fold, Hold, Twist1 Jan 2023 22:50
"Kando which business do you think is doing Β£300m - Β£500m online sales and doesnβt yet have an ingenuity or partner platform helping?
Iβd love if you could give three names given you think signing up 7 or so is possible"
Off the cuff:
Games Workshop - They have a relatively poor DTC offering. Terrible 17 day+ delivery times to non UK/US customers - and not great despatch times to UK/US customers either. They rely almost exclusively on brick and mortar stores and resellers. They have limited payment options at checkout. Their website - even though nominally offering said 17 day delivery times to other countries, isn't even translated into those respective languages.
Otherwise a very successful (414m revenue this year) growing british business with global appeal and traction - they just don't have global DTC reach, nor are they optimizing their online presence to build one. Ingenuity would appear to be a great match for them. Could easily reach 500-750m in online sales with the right distribution partner.
Moonpig - 368m in online revenue. Better online presence and checkout offering than games workshop but only serves some of the English speaking world, with the rest of the planet entirely unserved. Good potential match for Ingenuity to expand into more territories.
I believe it has been mentioned before, but vape companies like Elfbar also seem like a decent fit. Growing market, limited DTC offering globally for a lot of these brands, mostly relying again, on brick and mortar vape shops/cornershops. Must be demand for good DTC bulk buying/customization/flavour options.
Those are just 3 examples that you asked for, and only UK-based, but having global DTC reach means THG can appeal to companies of that size in any market. There's thousands retailers of that size across the US, Europe, China, the rest of Asia. The pool of potential clients that would be a good fit with Ingenuity is quite substantial. I would like to give them time to see what Vivek Ganatro can do.