Member Info for Kando

Ok, I understand now what you're saying, but companies that try to become an everything to everyone company usually end up as nothing to no-one companies. Sports nutrition is MyProtein's niche; a niche with a huge addressable market that isn't even close to being fully addressed yet. They only need to dominate the niche they already operate in and they could yet quite easily find 5-10bn in yearly global revenue from just the gym/fitness community. They don't need to waste any effort trying to coax the average grocery shopper who isn't going to be inclined to pay a premium for a supplemented product they don't need.

Stick to core strengths and competencies, fight to maintain that market edge in their niche. I really wouldn't want them to waste time and resources worrying about all the markets and products they're not in. That sounds like diworsification and ought to be avoided.

"I think what yespsb said is correct, if you're eating an average western diet and are not concerned with gaining muscle"

I suppose I don't quite understand your argument then. MyProtein sells to people who explicitly ARE concerned with gaining muscle. It's sports nutrition for those for whom it will materially benefit. What's the problem here?

Are cat food companies supposed to be concerned about all the people who don't have cats? Why should a sports nutrition brand be concerned about those who don't do sport?

For those who do participate in significant physical activity, anything which damages muscle fibres, protein requirements for muscle maintenance often exceed that readily supplied in a healthy, balanced diet - unless you're consuming excessive amounts of meat, therefore supplementation is additive and beneficial.

Fortunately, that's untrue yespsb. The scientific consensus is still, as far as I know, that for building muscle (which is the goal of the demographic protein supplementation is marketed towards) one should aim for 0.7-1g per lb or 1.6-2.2g per kg. Those ranges are considered optimal for maximizing muscle growth from strength training. So for example, someone weighing 75kg might aim to consume between 140-160g of protein a day.

While it's true that per portion, the human body can only process and effectively utilize somewhere between 25-35g of protein, depending on the protein source (which is why protein powder serving scoops fall in that range) - but unless you're eating 6, spaced, high protein meals a day, you're going to struggle to consistently hit that. The standard square 3 meals a day are not going to cut it, and simply having 3 chicken breasts and 120g of protein all at once at dinner isn't going to work because about 90g of that will be wasted and excreted unused. So for those trying to hit macros, protein shakes, bars and other supplementation are the easiest and often only way of hitting their macros regularly.

Supplementation would only be a waste of money for those not seeking to gain muscle, as only about 0.7-1g per kg is required to maintain (neither lose nor gain) untrained muscle mass - but those people are not buying protein powder anyway.

About a year ago, back when it was floating between 60-90p. I posted several times that, despite not disliking the recovery potential of the company, the charts indicated it could go as low as 35p, and that personally, I would wait to see before buying. T4G didn't like this. He took to mockingly asking for the charts that showed it going to 35p. His view was that essentially that everyone else was wrong and variously criminal or duplicitous for suggesting such things. He was fairly abusive and stymied genuine discussion on the board as he policed it for any opinions that differed from his own. You now have the charts T4G, but you still don't seem to have the humility to allow others to share dissenting views here. It's a forum, it ought to be a place for open discussion, not a lectern for you to belittle and lecture from.

Oof. Apparently, THG is now a fast fashion empire too.

That's another arrow in the quiver. I thought fast fashion was one of the few things THG didn't try to do.

This from "journalist and action-adventure thriller writer" Matthew Lynn, a man who famously said of Apple in 2007 "…they will sell a few to its fans, but the iPhone won't make a long-term mark on the industry." I suppose most would be happy to take the other side of the trade to whatever he's on.

In the last bid pump and dump, Marshall Wace unwound almost all of their short position above the level they opened at. They clearly would have lost quite a lot given the size of the position they had, the speed at which they had to unwind it and the share price it reached while they were still trying to exit.

"but they cannot continue with business as normal, ecom pure play - that world died with covid"

I would disagree with this. Sure partnerships might help at the margin, but it's not where their strength lies. Ecommerce growth trajectory got pulled forward and accelerated during COVID, not killed off, and now it's simply consolidating in a period of reduced consumer confidence. It's not a reversal of the underlying trend back to the highstreet. Ecom will always be able to win on price and convenience, especially as last mile logistics adjusts to the modern world of consumer expectations (most delivery companies now offer next day delivery up to midnight the night before. I would imagine next stop is some form of same day delivery like Amazon). THG aren't going to find much margin in bricks and mortar partnerships. They should stick to the gameplan, to what's in their wheelhouse and focus overwhelmingly on pure play ecom, which the whole business is built around. The investment for which is now mostly done, and one hopes the rewards will now follow. To suggest ecom is in someway a flash in the covid pan and not the future of retail I would say is a premature judgment call.

To assuage your doom-laden anguish tiger, only 43% of THG revenues are from the UK market - in the other core markets, the US and EU, much longer fixed rate mortgages are the norm, thus this is largely a UK specific problem. In the UK, only 28% of dwellings are owned with a mortgage, a much higher percentage already own their homes outright. Of those 28% with a mortgage, only about 1.4 million of those are on fixed rate deals that are due to come to an end this year. So yes, that is a headwind to the discretionary spending of those 1.4 million households, a headwind to all retail spending from that group, but utlimately that's a negligable portion of THG's addressable market and is unlikely to meaningfully move the dial on company performance. Nutrition and beauty spending tend to be quite resilient in terms of discretionary spending anyway - usually two of the last things people reign in spending on. But yes, it's a headwind. A headwind that's been priced in to most of the market over the last 18 months already. It's not a new headwind.

Cute, never seen anyone unironically post GBNews as a news source before. What next, Breitbart? You couldn't find a more reputable rag to post one of the most covered (and incidentally, hackneyed) stories of the year?

Not having the quixotic Matt Moulding at the helm is one thing FeverTree does have going for it. The THG shareprice is held hostage by the dishonest, querulous image he has built for himself. Hitting guidance would be nice. Less of the woe is us victim mentality and social media ranting. More performance and less fluff. That'd make a big difference.

But never spotted in the same room together.

103, why not.

"
The City Spy
@TheCitySpy
·
5m
Lots of speculation that the Apollo x #THG deal is shaping into an MBO. Target is the free float. Consensus the number is disappointing for holders and starts with a 2."

Isn't that just the speculation on this forum though? It's become a tad recursive; cityspy citing this forum, this forum citing cityspy. Neither with any actual information, just a Rube Goldberg speculation machine.

Boohoorocket got banned for senseless spam, it's not too hard to imagine the fate of his new account.

Which again, would be rejected.

:)

:(

"Marshall down to 0.72% today"

Which is nice. They've now unwound over half of their position (1.5% peak). Nice to see that much of that was unwound at a loss to their average as well. I would imagine if they had any conviction left in their short and the direction of travel, that they would be increasing at higher prices, not exiting at a loss. Suggests they were as complacent and lazy with their positions as they always seemed (they've also been unwinding their position in Next at a significantly greater loss), playing the macro and sector weaknesses rather than paying any particular attention to the individual components they've shorted therein.

"@Goodtimescoming said "I loaded another 20k in 2x 10k batches", at the 90.58, well he's about to be holding that stock at a lost come tomorrow morning."

Karl, every LTH here has invariably experienced holding these shares at a loss, for weeks, months or years. You're not going to scare anyone. Give it a rest.

Karl, that ship has very probably sailed amigo. Those who were brave enough to buy heavy when it was 30-50p aren't going to be spooked by baseless FUD enough to sell at 90p. You're just a bit too late, or were a bit too scared, and now you want in at the price others got in, but it doesn't work like that.