RE: investic report28 Jun 2018 10:36
Yes I think subscription will lend itself really well to the melodyvr app and I’d expect is in the bod pricing plans, likely by the time we are offering live concerts and festivals tickets.
The main issues with subscription model is the initial marketing spend to get the customer in the first place, coupled with the disloyalty of customers once they are on board, due to competition and other options on the market, which are plentiful in this day and age.
Neither of these factors will apply to Melody. We have a self employed sales team with hundreds of millions of throthing fans to targeting free advertising to.
And obviously we have no serious competition at this stage. Hopefully with these mutually beneficial deals between us, and the labels/artists will keep it that way.