RE: PR & IR's_Increasing Your Company’s Stock Trading Liquidity with IR Firms5 Sep 2023 00:32
Example,
'This article explains how smaller-cap companies with illiquid stocks can create sustained, significant trading volume with investor relations (“IR”) firms, thus enabling them to attract investment firm capital and investment analysts. Sustained, significant trading volumes are necessary to attract investment firm capital and investment analyst coverage, as illuminated in earlier articles of mine.[1]
CEOs of smaller-cap companies with illiquid stock trading volumes often ask me, “How do I create sustained, significan trading volume in my company’s stock?”
The answer is simple. The company needs to attract Main Street (retail) investors, rather than Wall Street (investment firm) investors. When enough retail investors begin buying and selling a company’s stock, the trading volume will increase to a sufficient level such that an investment firm will consider making an investment in the company..
The services performed by investor relations firms often vary from firm-to-firm. The services typically performed by investor relations firms appear below: some firms perform all of these tasks, while some perform only a few.
1.Designing that portion of the company’s web site that is directed toward investors. (That portion typically resides under a tab named “Investors Relations.”)
2.Writing the script for investor conference calls.
3. Introducing the company to potential investors via one-on-one meetings or via group meetings at breakfasts, luncheons, etc.
4. Sending the company’s press releases to the IR firm’s “proprietary” distribution list of potential investors.
5. Phoning potential retail investors and asking them if they would be interested in receiving information about the company. Implementing social media and digital campaigns about the company directed to retail investors.
6.Drafting company press releases.Securing articles about the company in newspapers, magazines, online venues, etc. or securing television or media interviews.
7.Introducing the company to high-net worth individuals.Introducing the company to investment firms (including, so-called “family offices”).
Think our IR's need to do a bit more to push PR??, IMHO
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