RE: Dis26 Mar 2024 16:52
Must like this -
Global Brands will be servicing Distil's UK grocery, cash & carry, and convenience customers effective immediately. Utilising its extensive sales network, and proprietary logistics and warehouse capabilities, this new venture offers the opportunity to work closely with a long-standing partner to accelerate brand growth.
Distil's relationship with Marussia Beverages, who service UK on-trade and premium off-trade customers, remains in place.
In light of the new partnership, Commercial Director, Alex Baker, who previously led customer communications, will be stepping down from his role at Distil to focus on his consulting business effective from the end of March 2024. I thank Alex for the support that he has given the business during his time with us, and we wish him all the best in his new ventures."
Julian Atkins, Managing Director at Global Brands, commented;
"After a fruitful relationship collaborating on our ready-to-serve 250ml cans, we're really pleased to be working with the team at Distil on the distribution of its brands in the UK off premise. We've long admired the RedLeg brand with its eye-catching logo and great liquid so I'm looking forward further driving its availability, and that of Distil's other brands, for consumers."