RE: Brilliant post from Stephan a few mins ago6 Dec 2023 22:31
Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.
In November, Mirriad signed a partner that sits in the top three entertainment networks in the US and another in the top ten. December marks two new agreements, an expanded scope with a partner, and an increase in sales activity driven by collaborative efforts with partners.
This demonstrated progress marks a notable stride toward establishing in-content advertising as a standard industry format.
MOST RECENT NEW AGREEMENTS MARKING STRATEGIC GROWTH
1. Top Three Entertainment Network
One of the agreements is with a conglomerate holding over a 15% share of revenue in the US TV advertising market, according to Statista. The networks connects with billions of people globally, via its studios, networks, streaming services, live events, and merchandise. Its streaming service is one of the fastest growing in the industry and the company ranks among the US top three media companies by advertising revenue, according to Statista.
2. Top Ten Entertainment Company
Operating in over 125 countries worldwide, the new Mirriad partner is home to iconic and fan-favorite brands across television, independent film, production, distribution, gaming, and publishing. The network is behind some of the most celebrated and acclaimed original film and TV content and its streaming service includes the best content from its seven networks.
3. American Broadcast TV Network
Mirriad has also solidified its position with one of the most prominent American English-language commercial television networks. With programming and streaming services reaching 120 million US households, the network holds a strong foothold among coveted younger viewers aged 18-34.
4. Latin American Content and Entertainment Brand Owner
In a strategic move, Mirriad has entered into a new agreement with the Latin American arm of a prominent content and entertainment company, one that owns one of the largest streaming services worldwide. Broadcasting on multiple TV channels and streaming across Hispanic America and Brazil, this entity boasts over 70 Latin American 'originals,' including fiction series, documentaries, and live shows, showcasing its regional influence.
WHAT'S NEXT EXPANDING PARTNERSHIPS AND EXISTING PARTNERS
Mirriad isn't just forging new alliances; it's also expanding its existing relationship with a major American multinational broadcasting and mass-media company. Ranked among the top 10 in advertising revenue in the US, the company witnessed success with Mirriad during holiday content campaigns. As a result, it's broadening its in-content activities, extending the use of Mirriad’s platform across a diverse content portfolio, including lifestyle, DIY, and oth