mks9 Jul 2013 23:04
First quarter update: M&S has had mixed fortunes across its different business lines, with early trading activity - the share price rose by over 1% - being focused on guarded optimism towards General Merchandise.
In some ways, the script was already written - further shows of strength from Online, Food and International offset by another weakening in General Merchandise, albeit at a slowing pace. Within clothing, hopes are firmly pinned to the launch of the autumn and winter range which, having already received critical acclaim, has yet to face the acid test of consumer choice. Within the investment case, the previously announced reduction in capital expenditure implies management confidence in prospects, whilst the dividend yield of 3.7% (not guaranteed) remains supportive in the current interest rate environment.
Buoyed by vague bid speculation and alongside some strength in most parts of the business, the share price has bucked the trend of the general pessimism surrounding the company. Having risen 45% over the last year, as compared to a 15% hike in the wider FTSE100, we believe the shares are seen as currently up with events with the market consensus coming in at a hold. The launch of the new range from the end of July (2013) is, we believe, likely to provide - one way or another - the next sense of true direction for the shares.