RE: Highest paid director17 Apr 2025 20:08
It's not too late just yet, got enough cash H2 2026 and Haleon have only just started. Haleon manufacture, distribute, advertise so very little Barder can do to help that go wrong. They have new Brand Manager in, have innovated already with 8 pack, adapted marketing with celebrity lauch of Ed (ED) the Chat bot on the website. Already showing how professional they are.
2025 can be recovered with 8 pack in stores alongside the 4 pack. That would generate the same volume, or more than the original 4 pack launch going into stores. That may even end up triggering a milestone after all for 2025? Thats 1 year of US 4 pack sales, 2024 had 3 months at best, and 8 pack stocking in sales. Likely 4 pack stocking in payment for FUM circa £2M.
2026 Full year US sales with learnings implemented from first full year and then stocking in sales for Intense 4 pack and 8 pack if they follow original Eroxon format. 2026 will also have Intense rollout to ROW.
Eroxon Intense will likely be a better product with the sensorial benefit.
So the launch of Haleon 8 pack may turn 2025 around otherwise it's wait for Eroxon Intense and rely on Haleon professionals running things in US rather than FUM.