+50% increase in subscription base is HUGE14 Oct 2025 19:07
THG reported a +50% increase in subscription base in H2 vs H1 2025 — the strongest half-year acceleration in its history. Historically, subscription growth was 10–20% per half year (peaking at ~40% during Covid).
With average annual revenue per subscriber around £120 and retention at ~75%, this subscription surge could generate £230–250m in high-margin, recurring revenue by 2026, equating to ~£50m EBITDA on its own.
Subscriptions increase pricing power, predictability, and marketing efficiency, exactly the kind of structural improvements that warrant multiple expansion.
The market has been fixated on whey prices and beauty volatility — but the subscription engine is quietly transforming Nutrition into a stickier, higher-quality business.
If this trajectory continues, it could be a decisive factor in THG’s rerating over the next 12 months.