Feedback14 Jan 2020 17:56
I got a response from Ray on some queries I had. The reduction in average EUS fee is simply due to the likes of Amazon physical goods doing well, whilst newer/smaller merchants on higher fees cumulatively aren’t preventing this trend. He agreed it’s hard to predict how this average fee will move - Progressive have clearly had to form their own view for their forecasts. In terms of data, yes H2 was slightly behind H1 but both halves had some lumpier contracts (and we know two moved into 2020) - that’s just the nature of things whilst still embryonic. I noticed that they replaced the word “doubling” with “exponential” growth - don’t read anything into it, the Americans seem to prefer the latter - and of course doubling is itself a form of exponential growth. Finally he gave an example of one merchant who, alone, could generate many times the current EUS if it could be convinced of the benefits of monetization of its data. Overall I’m convinced BGO will continue to grow solidly for years, albeit perhaps not at the faster rate I’d hoped a year ago before I realized how the EUS fee would reduce.