RE: Shares in Issue25 Jul 2020 13:30
i will remind you of this post you made ... Moljen
Moljen
Posted in: SCLP
Posts: 2,693
Price: 6.55
No Opinion
RE: Share Price Retreat..15 May 2020 13:13
Not normally a cut and paste fan but this one is rather appropriate for our situation....
EXPERTISE HAS NO VALUE TO AN AUDIENCE THAT DOESN’T UNDERSTAND
In fact, an expert’s job is often to simplify complicated concepts so that other people, with less knowledge, can understand and make better decisions based upon that understanding. So for Statisticians, Market Researchers, Scientists, Actuaries, Accountants and all kinds of brilliant, intelligent people, you could argue that your value to your audience when you speak is defined by your ability to simplify, sometimes hugely complex things, so that your audience can use your knowledge in their lives.
Most of the time, expertise is of neutral value unless you are able to communicate what you know to decision makers, colleagues and senior technical leaders in a way that they can use. It is the ability to persuade, argue, influence, explain and sometimes even to inspire your colleagues to action that creates real value from your expertise.
For every expert concept or idea which misrepresented or undersold by the experts behind it, value, opportunity and money is lost.
Compare that to our BOD presentation style and the obsession on this board of science down to the nth degree with pages and pages of scientific data that nobody perhaps aside from Prof Lindy understand and one or two may have a grasp on (Bermuda, Inn, Ivy etc)
So, flu new vaccine every year cos little nasty virus mutates, if our stuff works no new jab each year because we target and kill the nasty little buggers core not the spot it has developed.
Simples always beats complicated
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