RE: Heckington terrior11 Dec 2024 14:33
The problem is, it's not always easy to identify what is low, and what is high. One could say, that the present price is high, compared to 2.5 a few weeks ago; or that it is low, compared to 35 p in Feb 2021. General advice would be to look at the market cap, relative to the quality of the assets and of the management (both of which I regard as excellent)
My own view, is that the present price is low; but that whenever good news is released, one should sell, in order to buy back a few hours or days later. The argument against trading is that (i) it's time-consuming, and (ii) it's stressful (I confess, I was worried that the PEP14 result might land today). This is really a lifestyle choice, and depends on what else one is doing.
As a postscript, I should add that trading (in one stock) does not imply any disloyalty to the company. On the contrary, what it means is that one has some money to support the share price, when it falls.