share price suggestions...and medium/long term1 Dec 2020 08:29
As an experienced personal share trader, i see Boo as a buy and hold share and ignore the bumps along the way, I was fortunate to be able to purchase during one of the scandal dips, so I am personally holding for 3/5 years where I'm anticipating that physical shops will be more of a viewing and quality experience, like going for a coffee or lunch and viewing concepts and then any purchases being online for ease after the in shop/venue experience.
On this basis the unwinding of physical shops is occurring and will continue with brands becoming available, some worth buying some already being beyond saving, the key for boo will be from its current state to being an ethical , good quality garment company, then the current outlook will seem minor , my only fear is that in comparison to similar US companies, Boo looks cheap, super cheap and an equity/dollar buy would make complete sense to take boo out before it gets too big.
The other fear is that a dying traditional retailer still has enough money to panic buy Boo to try and carry on, I see JD sports are doing well with a big part of this being GetTheLabel which is their version of retail online, Primark seems to me to be the one that doesn't fit my currently thinking, but maybe they are the once that need to jump into online asap to maintain their status as a profit machine.