RE: Tonic immobility30 Jan 2020 22:00
S.Taker,
No, it does not get left on the shelf. Price points reflect botanicals and real flavour.
FEVR drinks are a serious alternative to alcohol in this healthier age. Snob value and taste, differentiate their products from Own Brands and Sssh... for example.
Of course this is a wake up call for FEVR but big guns could have FEVR in their sights. Certainly the BoD will be focussed and have said they are investing in the US and planning on delivering there and RoW while maintaining UK penetration.
Just My Opinion.