RE: Response from Bob Holt20 May 2023 15:39
This was the long email I'd sent, mostly going over warpaint comparison:
"Hello Bob
I realize you are likely a very busy man and get a lot of emails however I just wanted to contact you regarding Reb B in-case you had the time to read this. I am a Rev Beauty shareholder who got in a significantly higher price than the price is currently.
I am still very bullish on the company, especially in the medium to long term however having seen the large buys from Boohoo I am a little concerned about the prospect of the share being bought out cheaply (I see double the current sp and even triple as being cheap). I realize of course you cannot comment on this and obviosuly wouldn't be asking you to however I just wanted to send a valuation comparison with the makeup company Warpaint to illustrate why I believe Rev B is very undervalued and it would be best in my view for shareholders (including the minority ones) for any potential takeover can be resisted.
Please see my figures below:
Market cap
Warpaint - £209 million
Rev B - £59 million
Revenue for FY2023
Warpaint - £64.1 million
Rev B - Estimated £220 million odd (realize with the audit issues this is a little uncertain)
EBITDA for FY2023
Warpaint - £11.7 million
Rev B - Estimated £18 million (realize again this is uncertain and may be lower)
On these figures:
If Rev B had Warpaints price to sales it would be valued at 231p.
If Rev B had Warpaints price to EBITDA it would be valued at 103.5p.
As a minor negative -
Rev B have £21 million net debt versus Warpaint £8.6 million net cash.
This £30 million swing could arguably reduce Rev B by 10p in the comparison, so the figures above would become 221p/93.5p respectively.
However on the upside as I know you'll be all too aware looking forward these results don't take into account the full effect of the Wallgreens sales yet (only 7 months or so will be in the FY2023 results, nor the large new launches in Walmart and to a smaller extent in Primark.
Also as a non-financial measure, in terms of instagram followers -
Rev B - 3.5 million
Warpaint - 139k.
In terms of Tik Tok followers -
Rev B - 659k follwers and 16.2 million likes.
Warpaint - 4090 followers and 41.5k likes.
When you compare to other companies such as ELF beauty the valuation gap becomes extremely stark. Rev B almost has the same number of tik tok followers as ELF but ELF has a £3.85 billion market cap versus Rev B £59 million despite ELF generating only a bit over double of the revenues!
I know this is quite a long post but just felt better to put it out there to argue just how much I think it is undervalued but am fearful of it being in a sense "stolen" for a cheap price by a larger company, when I believe the best thing for shareholders would be for it to be allowed to re-rate and reach its full potential. I believe based on all the above the sp should be at-least 150p at the moment (assuming no new large issues from audit).