The eCricket Challenge broadcast today17 May 2020 10:43
The eCricket Challenge, in partnership with willow, Gfinity and Betway starts this Sunday.
The pre-recorded shows, hosted from the Gfinity Esports Arena in Fulham, London will premiere in the U.S. and Canada, with new episodes every Sunday starting on 19 April 2020.
"The eCricket Challenge" features global superstars including Jofra Archer, Stuart Broad and Liam Plunkett representing England, Kieron Pollard, Jason Holder, and Andre Fletcher joining from West Indies and Glenn Maxwell playing for Australia.
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John Clarke, Gfinity CEO, said: "The eCricket Challenge" is another example of how traditional sport is adapting to the increasing demand for virtual gaming. Watching some of the world's best cricketers relax and play against their peers has created some memorable broadcast moments that fans will love. These shows will bring people closer together and put smiles on faces at a challenging time.
"A key pillar of Gfinity's strategy is to build communities for others and helping organisations reach their key audiences in a virtual world. We are?delighted to be partnering with Willow TV and proud to be adding "The eCricket Challenge" in partnership with BetWay to the portfolio of virtual sports and entertainment".