IAB article23 Feb 2020 16:41
IAB article published late Jan, see the full article, a recent bidstack presentation and full slide deck on https://bidlievers.com
At this point, you could be forgiven for thinking that gaming’s marketing potential boils down to large brands making large brand deals. However, this is not the case. One gaming marketing company, Bidstack, have recently launched a new programmatic platform to integrate banner ads in-game for titles such as Football Manager 2020, DiRT Rally 2.0 and GRID. This tool gives buyers the chance to advertise in-game on pitch-side and track-side advertisement boards.
Creating genuine advertisements in the spaces where video-games are trying to mimic genuine advertisements is such a perfectly simple yet incredible idea that one can’t quite believe it has not been done before. It’s easy to see how similar concepts could be used in industry-leading games, like the FIFA, Gran Turismo and Need for Speed series, and thus open up a new potential advertising market of millions.