RE: Time to buy IMO7 Jun 2018 06:52
Beebop, BigBlu's recent moves into 4G may well mean that they're going to do just fine - I think it was exactly the right thing to do (about 2 years overdue, but hey, better late than never).
The issue they will face will be IMO - can they maintain the same levels of overall customers (in W. Europe) by transitioning existing ones and acquiring new ones onto newer more efficient technologies such as 4G? Will this offset the huge and ever-increasing customer churn rate that's befallen satellite-delivered broadband over the same 2 year period?
And if they can achieve the above, can they maintain the same pound note gross margin levels per customer? Available percentage margins are substantially lower on 4G-delivered broadband, combined with the fact that average customer revenues are equally far FAR lower (100GB over satellite = c �100 per month, 100GB over 4G = c �50 per month). .
And then there's the 2 recent European sat customer acquisitions.... 21,000 customers for 11 million Euros, or 525 Euros per customer, or 460 pounds per customer. Given churn rates, that's a surprisingly long payback period on acquisition outlay. Or to look at it another way, BBB bought a combined 1.6 million Euros of EBITDA for 11 million Euros in developed W. European geographies... that's nigh on a 7x P/E ratio and that seems surprisingly high, even with any delivered efficiencies of scale. We'll see.
And no, BBB aren't going to offer mobile phone hardware - they'd be mad to. I doubt they'll even offer mobile voice contracts - to do so would be completely alien to their core business and would simply be a "me too" venture into a market dominated by direct sales from the network owners themselves, from whom BBB are (indirectly) sourcing their monthly 4G broadband packages.
Anyhow, as I said, overall a good and essential move, but one that's going to present other challenges.