RE: Oh dear...19 Aug 2018 12:08
I disagree, Chesh. Thing is, how long has BBB been going under its new name? A couple of months? And yet there's 70+ seriously p*ssed off customers who have taken the time and bother to post reviews on one of the better known and most credible review sites (it's not like Trip Adviser).
They hardly did any better when they were Europasat (search the Trustpilot site).
This is all because satellite delivered broadband is absolutely not in any way fit for purpose, except in the most extreme of situations. You'll find hardly any of those in Western Europe, let alone the UK, where about a third of BBB's revenues come from. Satellite broadband is dying at an ever accelerating rate and users are desperate to migrate onto other delivery technologies, such as wireless or 4G.
Combine that with clearly ludicrously shocking customer service levels and I'd say BBB has major issues... all of its own making too. Here's why.
1. BBB sets itself a 100,000 subscriber target, which it then has to hit in order to keep the market happy.
2. BBB couldn't rely on organic growth to achieve this number (quite the reverse - churn rates are horrifically high on satellite broadband in its core geographical markets), so it's forced to acquire and fast.
3. BBB then pays far FAR too much to acquire other satellite broadband customer bases, all of whom are equally fed up with the poor technology and all of whom are just as desperate to churn.
4. Churn and acquisitional expenses drain funds, so big opex cuts have to be made.
5. Customer service takes a nosedive due to newly constrained resources and already upset customers become even more curious and churn rates rise ever faster.
6. BBB is incredibly late to investigate other alternative broadband delivery technologies (like wireless and 4G), so is way WAY behind its direct competitors on this and thus also continues to be massively dependant on revenues generated by a technology that almost all its users loathe and can't wait to dump.
It's currently a perfect storm and I would NOT want to be BBB right now. No wonder the Sales Director cashed his share options.
AIMO.