Are the comparisons to ASOS, Zalando fair to boohoo?18 Oct 2020 09:43
For now the most we can do is compare ourselves with the rest of the e-commerce fashion industry but is it not obvious to everyone that boohoo's business is a niche unto itself? It's obviously useful as a comparison to see just how much money is now being spent online but I think we could be shocked at just how dominant boohoo could become in the future, especially if it captures a huge US market share...