RE: I actually think down day tomorrow9 Jul 2020 18:34
Trader258 I hear you and agree its reached a point where there is almost too much stuff on ASOS' site now. However, the large range and many brands attracts all sorts of consumers and Asos dont have to rely on their own range as much. They have probably gone over the top now though. The problem i see with Boohoo is its success largely falls on if they can keep getting the trends right and if the brand still remains in favour further down the line. All it takes is for the designs not to be so good or the image of the company see as cheap and people will stop buying it. Lets be honest, and i cant speak for the girls, but any fashion conscious young man in their late teens to mid 20's are not going to be shouting form the rooftops that they got their polyester gear from Boohoo as its only slightly above Primark when it comes to rep. Love island has helped it no doubt but where do we see SP hitting Asos levels? Not even close imo