RE: Quadruple Bottom19 Nov 2024 16:13
Having watched the SP drop over the past month or 2 I have bought another tranche this morning.
I simply can't believe we are down at 79p, but the market obviously expects CARD to struggle along with the rest of the retail sector that has been hit by the double whammy of increased minimum wage, plus the higher employer NI contributions.
Unlike other parts of the retail sector and despite what the BOD seem to think, CARD, being a vertically integrated company, in my opinion have the have the ability to slightly increase prices to recoup some or all of the labour cost increases, while still retaining their position as cost leader in UK cards and gifting.
I agree with other posters that the BOD has not covered itself in glory by firstly not preparing the market for the average results announced last time round, and then missing their own target date for an update on the US expansion (which could be a game changer).
Despite those points I remain bullish about CARD which is why I bought more this morning after re-evaluating the fundamentals of the company as put forward by LWHL earlier.
Despite all the doom and gloom, CARD have an enviable position in the UK market, are very profitable and expanding, and have paid off most of the debt that was on the balance sheet from Covid and before.
Another positive factor that has not apparently been factored in is the objective of Brett Blundy who took a significant stake in CARD only a matter of months ago, so I await with interest to see what that influence brings.
Meanwhile we are at the start of the Christmas season which is CARD's most profitable period and by all accounts most of the shops appear to be busy and presumably doing very well (my 2 local stores are anyway).
Roll on the Jan update!