RE: Germany5 Dec 2024 12:59
Samson - Germany is a large market for sure and while there are established chains operating like Ibis, Mercure, Holiday Inn there is still a lot of accomodation provided by small/medium sized none- chain hotels. I think Whitbread - rightly- can make a showing but they will need time to establish themselves. The product on offer is great, but the German's are I believe very conservative and stick to what they know works. Time will tell, but mastering the culture, supply chain etc in one country before dotting around does make sense to me,