RE: Short7 May 2024 11:00
Perhaps they would be better off not betting the house on whoppers full stop. There are only so many of these massive corporations to go round, especially on the scale of the likes Meta. When one or two of them cut spend, the impact is disproportionately large, company's prospects become too dependent on them.
No shame in smaller clients either, especially when S4 itself is now a fraction of the size it once was in terms of market cap.
With enough volume, smaller contracts can go some way to offsetting larger ones. This is also where AI comes in, it should mean scaling up to larger number of clients much more feasible with more automation and fewer human resources.