RE: Optimum v Myprotein14 Aug 2024 08:40
Personally I only ever use Optimum Nutrition, not because of fashion but nutritionals. Compare for example their whey with MyProtein, superior in every respect, less fat, less sugar, more protein per gram. Well worth paying the premium.
Glanbia have unique position of controlling supply chain vertically right from the farms. Means they have full control and visibility on costs, rather than whims of wholesale market.
MyProtein are just buying whey wholesale like everyone else. For more price conscious shoppers not willing to pay premium for Optimum, market absolutely saturated for protein retailers who sell branded whey via wholesale, as anyone can do that.