RE: ...say cheese...27 Mar 2025 15:39
Sheer number of brands in that test brings it home what a crowded market this is now. Result of zero barriers to entry, unfortunately anyone can buy whey wholesale, set up a Shopify/Amazon account, get a jazzy brand name (something like Emperor or Maximum Fighter, you can have those for free), design a label, pay an influencer, boom you're in biz. But at least those well known body building influencers amongst Telegraph readership might be swayed.