RE: PLUS Forecasts12 May 2020 15:53
This is a very useful discussion by the way @ 14cr and simplethesis.
Thanks 14cr, that makes sense and I follow your logic, although not all the way. I think you are saying the 127m comes from prior years, but that makes revenue = profit = 437m which can’t be right. Although I get your point, I do like to be able reconcile these things to accounts though... that way you know its been audited.
I dont quite agree with zero cost after acquisition. E.g. further processing of payments in and out of customers accounts, customer support costs etc. which are incurred because of these already acquired customers, but sure the large costs will be to initially acquire the customers.
I also see so many plus 500 adverts on the likes of you tube that act as a reminder to an existing customer who might not have traded in a few months to go back and trade. However, wouldn't cost of this advert would be allocated to new customers only in the way they report marketing per customer? (I don't actually quite know whether it costs to advertise on youtube unless it results in a sign up but there are advertising streams that are more of a fixed cost e.g. Atlético Madrid. So an existing customer sees plus500 on Athletico madrid and goes back on line to trade...but the marketing cost isn't allocated to the existing customer)