RE: Is this a Great Strategy ???22 Oct 2021 12:13
These acquisitions enhance Shell's vertical integration of businesses & companies. They have saved the Government serious embarassment over the collapse of so many companies in the energy supply sector. Essentially they have won a lot of brownie points for pulling the Government's/Boris's nuts out of the fire!
They are taking on these companies strategically (& behind the smoke and mirrors), because the failures have been spread around a number of major players - British Gas etc, reliable, dependable, deep-pocketed compoanies. The Government can still argue that they have introduced competition to the energy supply companies. The Zombie companies are being shaken out! If the Government did not want this consolidation & restructuring in the market-place, they could simply lift the Cap!
Much is made of these doomed companies being loss-making, but they are unlikely to remain so. However Shell might take them on anyway as part of a social responsibility charade, that distracts from their demonised mainstream products. As a side benefit these acquisitions arguably help many of the disadvantaged in society. Also a zero cost per customer acquisition is a pretty sound strategy, especially if and when those customers become profitable propositions! Plenty of new faces to sell sister products to. Shell
From Shell's perspective they are outlaying peanuts which accrue lots of benefits! Will it impact on decisions relating to Windfall Taxes - you bet!