RE: Valuation5 Jan 2022 16:23
With Tik Tok and Grubhub invading their home space, Amazon must feel compelled to compete, and they definitely want to be in the last mile delivery space, or they would not have invested in Amazon Restaurants/Deliveroo in the first place. Effectively Amazon has to get the last mile delivery strategy sorted or it could undermine their whole business.
Their initial failure with Amazon Restaurants means that what they clearly saw as a business model that would work, actually failed, which they are not used to. They could have thrown money at it to resolve the issues, but decided their approach and strategy was fundamentally flawed & so withdrew. A very brave decision to close it down and walk away, but the reality is that they have probably withdrawn to regroup & come up with a strategy that will work.
Amazon has had plenty of time to sit back and appraise and evaluate this rapidly developing, fragmented & ultra-competitive market, look at lessons learned etc and the driving imperative must be that they need to commit to entering the market sooner rather than later. Amazon spent $8.45 billion on MGM, so the fall from favour of Deliveroo must make it vulnerable, if it is right for them.