RE: Marketing???6 Jan 2022 12:34
Toukankahmoon,
Unfortunately Cornish Lithium and Covid19 Diagnostics Tests are completely different.
Sales for professional use won't have an impact on 2021 sales revenue because their strategy was never to sell to the UK. If they do, its a bonus and it would be a poor judgement by Alistair if he completely ruled that out, hence the CTDA application. He's keeping all options open whilst targeting elsewhere.
Missed predictions and missed targets are two different things. Yes, deadlines have been missed but the targets have been met, albeit much slower than predicted.
The good news? We are now manufacturing and selling tests worldwide and can sell them for home use in the UK.