RE: Weekend reading26 Jun 2021 17:38
Box office (as expected by most) is going to prove solid for FF9 and will near certainly prove to be the biggest post pandemic gross until two weeks time when Black Widow takes over.
This is good and puts us on the journey back.
For context though we are looking like 40% or less for June box office total to 2019/2018 type levels.
The big films look like they will do increasingly well (may take time to reach pre pandemic type numbers for them, but let's see after we have had a few).
What is of some concern at this early stage (so I do hope it will rapidly change) is the rest.
The number of movies that help support these really big movies, that go towards paying running costs, give people options, give opportunity to show trailers to audiences for these big movies etc.
4 years pre pandemic
May average 208 releases
June average 200 releases
So far this year:
May 82
June 71
I realise all of these don't filter through to "our local cinema", but in this first month/6 weeks it has been apparent the depth I would normally witness is so far not there.
If anything we will as an industry likely want more than before (shorter theatrical window, higher churn rate).
Early days, no panic but something I will be monitoring.
I have little or nothing available to see now for next week at cinema (that I haven't already seen).
There's a couple, but low on my to view list and been out for a time now. (Previously that would have been very unusual position to be in).
As restrictions further ease and word of mouth and appetite for nights at cinema grow back more and more they may well have the "filler films" to slot in.