RE: Sunday Roast with Callum14 Dec 2022 22:11
In fairness, yes there was a time when it wasn't slowly, slowly. When the stock shot up over £1 it was far from "slowly" as there were massive announcements coming out about progress on store count and big deals. Well, it turned out that none of that materialised. Rampy hot air.
I would hardly call those latest announcements bubble wrap. They're not going to announce 60 stores and a bog standard order to ramp up a frenzy. It shows methodical progress on a realistic strategy, the kind that all businesses need.