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How can you say no figures lostmoney? They have sales of c£1.7m net it's all in the announcements. Not sure what more you want from them.

It's made very clear in the announcement, and from everything else we've seen, that they are growing at a rate they wouldn't be able to cope with without taking on some additional funds here. We know from Callum that these major retail deals are hard on the cash flow to start with because it could be 2-3 months before you get paid. This is NOTHING like Zoetic, because there are actual sales and obvious growth. As for Amazon, they've been out of stock on lots of it until very recently. You don't go out of stock without selling...

Are you mad Roger? Read the announcements. They launched a new product, which has almost immediately gotten deals for Morrisons, WH Smith, Shell, Esso, BP and more. Disappointed in the progress of the share price, sure. But disappointed in the company, no way!

Chill is becoming more and more visible every day, which means consumers will see it, try it and start to build the brand recognition. I don't think the fact that your local stores don't know them means anything yet, but I'm sure they will do. The products first came out in August 2023 and they've been building their distribution channels, but the brand is only now launching into the mainstream with Morrisons, WH Smith, etc etc. this quarter.

The share price will do what it does. That doesn't change the fact that this business is growing in the right direction and one day the market will realise it. There may be bumps along the way, but we've already had a taste of the success to come with retailers and sales jumping up in 2023.

Keeping in mind that we already know they’ve got orders for over £1.5m

Lostmoney you keep banging on about Amazon sales in the last month. The only thing we can tell from the Amazon system is that for a decent number of the products it says "100+ bought in the last month". If you know anything about Amazon, you will understand that that's very good indeed for a product that I believe only went onto Amazon in November time. It takes time to get into their algorithm and scale. Chill is already doing that very well on the site.

Oh and not to mention, how about sales to WHSmith or Esso, or Shell, or BP, or independent stores, or a top 5 supermarket? This is not hype, I'm regurgitating what we know from recent RNSs.

No, Zoetic didn't have Walmart trials and it didn't have tangible announced purchase order values. We do now. It won't be long until you can walk to a shop in your town and buy one of the products. Do you hold any of this share? If you do and are so unhappy with it, why not sell? I know plenty of people who would gladly take those shares off your hands.

Yes figures matter Openheimer. Figures like the c£1.85m they've generated in sales and purchase orders since the end of September. This report shows a snapshot in time before the product really had any uptake.

So Openheimer you're wanting to ignore everything that's happened since 30 September, after this report? Sales to hundreds of independent stores, sale to WH Smiths travel stores, to a major supermarket, to Shell, Esso and BP petrol stations? Have to give it time to get the product sales going but as they have said, the leap since 30 September is to the tune of £1.85 million!

Yes BeanCounting this is old news. This report is mostly for a period before they had their product out the gates. As we've seen in the last month they've now got orders for close to £2 million.

Callum has said that they'll name the companies in due course when they get close to launch dates. I guess that will be more of a PR / marketing exercise. I would think the reason they don't want to necessarily be named in these IR investor relations announcements alongside financial data so people don't know exactly what they're ordering.

But Zoetic didn't generate revenue in this way. The reason it crashed is that the deals didn't happen. In this case we have purchase orders, we have revenue. The funding is a good thing. It's what retail is all about. How do you expect them to keep the company going and expand at this rate otherwise unless they can finance inventory. The finance they just took on isn't even equity!

Let's not lose sight of the share price growth that's already happened. They added 150m shares to the market and it's stable. The market cap has gone from 14m before conversion to 20m+ after conversion, so the growth has been recognised by the lack of a big drop. I do think it deserves to be higher and I believe the team will continue to work wonders.

On the marketing front, I think CS has said in videos/interviews that one of the reasons Elf Bar and others were so successful is that they were widely available. Like Gallini says it's not down to social media in this category and people don't just follow brands any more. Don't sweat it, it's coming!

I think the loan is fantastic. An existing major backer of the company has seen what is required and given them lending on very commercial terms, avoiding further dilution. The company is growing faster than they or anyone else expected. It's all falling into place.

6 month accounts were mostly before the products launched so I'd expect both the cashflow and the costs base to be quite different now as they'll both be paying out on different things (new stores, sales teams and so on) and taking in cash from sales which they didn't have before.

Short term pain for long term gain is exactly how I see it. The publication of this prospectus might mean dilution with more shares hitting the market but it also means certainty for the company. The FCA has reviewed and approved their status, their auditors have looked at the company's books and seen a going concern. It also means that the CLN debt is wiped from the company's liabilities. I'm also sure it'll free Callum up more to work on the business.

Not worried by where the price goes this week.

The vapes didn't exist 2 years ago, only the very niche smokes products. The marketing, raves whatever else from before was hopeless. Callum and the team have done a great job in changing that.

They also won't have visited every vaping shop in the country, I'm sure they're on the right course though. Them not being in your local shop doesn't mean much as depending on where you are that area might not be their focus yet. It takes time for momentum to build, it doesn't come overnight and they appear to be making all the right moves.

Give it time Fred. Not everyone in the country will know the brand overnight. The products only went live in August from what I understand. It's obviously already going at some pace or else WHSmiths wouldn't have taken the product.

Don't think it's anything to do with that Bellers, and everything to do with the 154 million new shares coming online.