RE: Hedge funds have lost more than $6bn this year betting against cruise lines4 Aug 2023 10:11
I think the shorters have been a bit short sighted betting against cruise companies! Maybe they don't cruise? If they did cruise they would have known that the average cruise passenger pre Covid had a high disposable income, was mortgage free and would be the least affected demographic of a cost of living crisis and high inflation. They still can and want to holiday and are incredibly loyal to the brands they use. Then post Covid the cruise lines still have these customers but they have also attracted a whole new bunch of first timers by using huge advertising campaigns and lower prices to fill cabins. I've got loads of friends that have cruised for the first time this year and these people now have the cruise bug. No-one goes on a cruise just once! Add in all the airline staff strikes, air traffic controllers, baggage handlers going on strike etc and the fact that cruise holidays are now on par in price with land based holidays then it's no wonder the industry is booming. Any shorters reading this don't take my word for it. Close down your terminal and do your homework properly, go on cruise lol.