RE: Sky-Virgin Media O2 broadband talks leave BT under a cloud (I/II) - Times Article5 Oct 2021 20:56
"There is simply no way they do this. Bedding down an acquisition / merger is hard and most fail. And the CEO wants to reshape their strategy. So going into wholesale is biting off far too much IMO."
The VM and O2 businesses are fundamentally different, so it's just a case of bolting them together i'd guess; The decision to merge must have been extremely rushed though, otherwise VM wouldn't have tied themselves into an MVNO deal with Vodafone in November 2019, with the merger announcement coming in May 2020, around 6 months later.
As far as running a wholesale business, i'd guess they'll have to set up billing systems, offer SLA's, have systems in place to give remote Network Access to the various Network Operations Centres utilising their Network, etc, etc, etc. BT's wholesale business is fine tuned, but it should be since it's evolved over the last 20 years. To run a wholesale business successfully, VMO2 will have to prove they can emulate BT's offering at a cheaper price, which I'm guessing will be quite difficult; Add the fact that VMO2 will take more time to migrate to FTTP, with less geographic coverage, i'd guess they'll struggle to make a wholesale offering successful. They could target a few big ISP's, to have large volumes with a few wholesale customers, but what will that do to their own customer base, and how will they tempt the big ISP's over from BT? Since i'll be surprised if they can undercut BT on price.
The headlines make it seem really simple, but building a wholesale business from scratch seems quite difficult to me.
Some of the recent history of VMO2 has a feel of desperation; A rushed merger, a decision to abandon DOCSIS after the 3.1 upgrade, the £18 Billion in debt they are lumbered with, and talk of investing a further £10 Billion in FTTP rollout when they only pull in half the revenue of BT. I wonder which, and why, vested interests may be pushing the various narratives, is it to depress BT's share price? Is it to suck in new partners to fund VMO2's rollout? Or a bit of both? Or am I just a conspiracy theorist? lol