RE: Holy zeitgeist2 Jun 2023 20:32
Actually I understand things quite well. Amazon Prime is currently £8.99 a month, assuming Amazon included the mobile service as part of the subscription they'd have to pay a mobile provider a wholesale MVNO price for providing service. For customers already on Amazon Prime, Amazon would then lose whatever the difference is between the Prime price and whatever they're paying the mobile provider.
Me and my Wife don't have a Prime account, but our daughter does, as does our Son, If we need to order something from Amazon that has delivery charges, we just get one of the kids to order it and pay them via bank transfer, anything with free delivery I just order myself, so we don't need an Amazon Prime account in our house. Even in houses where one person has an Amazon Prime account, you can bet there are other's in the household also using mobiles, so the best Amazon could hope for is maybe one mobile per household and in many cases it'll probably be houses with an existing Amazon Prime account anyway; Under those circumstance a current MVNO may lose a customer, but Amazon would lose as much for providing the free mobile service.
MVNO's also need to look after their own customer service, so Amazon would have to invest in call Centre staff and systems allowing them to look after billing, fault enquiries, etc, or pay someone else to take care of that for them. I'm not sure Amazon would be able to offer the service free and inclusive of the current Amazon Prime subscription charge, so they might not attract as many new customers as you think. The other MVNO's will also probably undercut them on service charges to hold on to their existing customers, as well as offering other sweeteners like extra data, etc.
Something else, I'm not sure if I saw it on CNBC or read it somewhere, but someone suggested that Amazon could have agreements with different providers and offer a service superior to others, but that'd be massively expensive as they'd have to pay different providers for wholesale service, with duplication in many areas; That was from someone who's supposed to know what they're talking about.
This whole thing is just a nothing story, just like the hype suggesting that VMO2 would take over Talk Talk. These days there's so much codswallop out there it defies belief, but some actually believe it.