This will fly very soon. Faberge brand and great market presence. The one fly in the ointment is the Zambian government, also derailed Zambeef recently.
What we mustn't forget is that PUR has delivered a strong level of both ebitda and cashflow for a business of this size and complexity. The reduction in depreciation cost is significant as it indicates that the company's two high tech plants have a longer life than previously assumed. The board could have provided some extra information like (a) market size and potential (b) pricing , there is a hint that 12/13 suffered from pricing pressure (c) dividend potential.
I can see this share rising towards 10.5p quite quickly with further rises as the BOD issues information on sales growth and cost efficiency improvements.