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Perhaps then it shouldn't be a surprise given how quickly the investors found money, that was operating well, mow sport is back and managing to contain and control. Then the sector as a whole is doing good, especially gaming.

The fundamentals are still present and correct. WMH have a long established brand, experience, and services, and when compared with the market the SP is undervalued.

2nd wave or not the world will have to adapt around c19, which sport has already shown the ability to adapt and operates safely in this environment, which means there is prior art to carrying on.

As Charles Darwin would say: "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change."

£1 makes a good buying opportunity

Patience: The capacity to accept or tolerate delay, problems, or suffering without becoming annoyed or anxious

Markets just reacting to the good new / bad new oscillations and from a scientific perspective we haven't reached a steady state. We'll all know when the market turbulence stops, until then I'm sitting tight.

If you adjust the lens such that the focus is not laser'd down on WMH then the trend here is seen elsewhere, lots of stocks have fallen since the highs of early June. Hindsight is wonderful, and working back from the end of the October furlough scheme there was a window of opportunity before predictably companies are forced to downsize and cut cost for those on 3 months notice.

Now repeating the +ve's: sports back, balance sheet is stable, and the core business hasn't changed, if slightly accelerated more to a global digital offering.

So sit tight, and look beyond this slope, and think of those that sold when it fell bellow 50p only to bounce forward.

Indeed today's the day - 17th when everything is to play for. Premier League football!

All this nicely timed I'd say cheering from the sidelines.

If the price drop people will buy - and the share price will rise to the natural level, given the supply / demand / outlook anyone selling should also consider buying a "head testing kit"

-7% US followed by -20% GDP, expected to see infra-red end of the spectrum today, however apart from the US yesterday investors are perhaps saying so-what to this news.

The past is the over, and we should look to the future now.

However the other way to look at this is more skin in the game to increase the value of the company in the proceeding period.

Interesting to see the strong advertising before BGT this weekend, all tailoring to adapting to the current situation.

ITV will help us adapt and overcome.

... and the shares lifted probably by the news of the US expansion with good potential ....

The business that can still operate during these times will do well.

To my knowledge he pandemic hasn't affected the population of TV's or importantly the people that watch them.

As we will undoubtedly come out of this the world will be stronger for this period of reflection, and companies will be keen to kick start their businesses through adverts.

ITV is in a solid position to take advantage of the future whatever that might be.