Dog of a vehicle6 Jun 2020 20:59
The worst ‘dog of a vehicle’ was the Range Rover, it was ugly, a horrible built and real farmers vehicle, in fact they ripped the engine out and put a diesel Perkins engine to use on farmers fields
But in fairness to Land Rover they revamped it and it has become the ‘Chelsea tractor’, a rich woman’s vehicle of choice for the rich ladies to do the school run, not being sexist but it’s true, the value of which still drops like ca stone due to oversupply and they end up with amazing deals but s... residual values.
By contrast AML SUV is stunning, great design and you can honestly see it falling between the Bentley SUV and the oversupplied Range Rover, and I believe the richer ladies will like the classy look of the car, and because the market won’t be flooded the residual value will be good, in fact I believe it will sell at a premium.
The luxury goods market weathers recession better than other markets which is a historical fact.
So we have Stroll who understands the luxury branding business who is investing in his passion, Moers coming in from Mercedes plus others, everything is in place for a dramatic recovery in terms of the company and ultimately the share price.
If Land Rovers ‘dog’ can do it AML certainly can.