RE: New product14 May 2021 15:36
Transformational news could come at any moment. The By-Health deal is described as transformational is the half year results RNS. By-Health sell around $690m of health supplements per year and Fruitflow is expected to be a large part of their anti-aging range and sports range. Their involvement certainly will be transformational to this loss making company. It will push us well into profit, if we are not there already by the time it comes.
We know the SAMR Blue Hat process typically takes 2 to 3 years. We know that By-Health were targeting their first submission in Feb/March 2019. We know that Covid impacted a lot of processes by around 6 months.
If you assume 2.5 years for the process, plus 6 months for Covid impact, you have 3 years total. That means our best guess would be Feb/March next year for approval (if successful). I assume that if the first claim failed, we would not hear about it. Their next claim submission was targeted for Sept 2019. So that would make it Sept 2022 for approval of the 2nd claim.
That said, we don’t know exactly where the 2 to 3 years starts. Is that from the submission of the trial results? If not, it may be sooner.