RE: daily mail24 Jul 2020 08:54
option1 - thx for highlighting the Telegraph article which sums up what a pathetic, shameful and hugely expensive management decision this pointless name change constitutes. The only name changes required here are those who pushed this through starting with Rose ...
Favorite excerpts below :
- pointless rebranding exercise is supposed to herald "the start of a new era" under Alison Rose, one which promises to create a "purpose-led" bank that will "champion potential, helping people, families and businesses to thrive". The marketing folk must have had a field day with this assignment but what was the brief exactly? If it was "a tsunami of waffle" then the goal has been achieved.
- the whole affair is even more confusing when you consider Rose's latest unconvincing appearance on BBC Radio Four's Today programme in which she insisted that the bank wasn't "trying to forget the past". Are we really expected to believe that RBS doesn't want to leave a litany of mistakes and misdeeds behind? Psychologists call it "displacement activity" - an unnecessary action that someone performs when they are trying to delay doing a more difficult or unpleasant one.
- RBS would love to move on from the financial crisis and state ownership but it can't, as the Office for Budget Responsibility helpfully reminded people last week.
It predicts that the sale of the Government's stake could be postponed for at least another five years because of coronavirus, a delay that could add as much as £11.4bn to the national debt. Still, the taxpayer was already facing a £32bn loss on the bank's 2008 rescue; perhaps no one will notice a few billion more on the tab.