Member Info for deepjoy

not an exact comparison I grant you as Simba Ltd account for 2020 have yet to be reported but still compelling to compare

Eve gross margin in the last results were 57% compared with Simba whose gross margin in their 2019 results on companies house Jan 2020 shows 33%

Simba made a loss in 2019 of 16.4m on a revenue of 48m whereas Eve made a loss of 2m ,.. compare the business models, cost of sales and salaries and there is no doubt that the competition is struggling on margins and this outlet is cost light and high margin in camparison. Survival of the fittest or take over / be taken over...

https://find-and-update.company-information.service.gov.uk/company/09703422/filing-history

AjBell actually and still cant get a quote ..

Can't even buy a grands worth ATM :)

Now i understand how much this CEO is on her game - excellent

Our twitter account is are used primarily for customer service, and are monitored and responded to accordingly. We don’t put organic content on facebook, twitter or Instagram (i.e. content which is not paid for advertising) – mainly as the return on investment is poor for these channels (the number of customers reached by posting organically on social media is almost nil, making it a pointless exercise), and as I’m sure you appreciate as an investor in the business, our focus is on driving efficient growth and making sure we use our resources to reach new and potential customers as efficiently as possible.

We do run paid advertising from our accounts across facebook and Instagram, which has a customer reach in the millions, making this a more efficient use of our time and resources.

We have a longer term strategy in these channels however, which will land over 2022, which will then support investment of time and effort in maintaining the organic content in these accounts for marketing purposes.

FYI = I've emailed the company about their lack of social media updates on their accounts and suggested they suspend them if their comms strategy has changed to solely that of TV . Nothing worse than un-serviced accounts. Will post any info on reply

I am not reading much into it Wyn.. I think it is all part of the process of promoting the wider brand concept which tells Eve apart from their competitors. I was interested to learn that simba and other manufacturers had given up on the European market in recent years to concentrate on the UK whereas Eve have trimmed the decks under the previous CEO but also kept their Belgium factory supplier to fed the French market and Europe. This scalability of the shopify format website really interests me as notionally they can expand into specific EU countries with very little capex. All very positive from my point of view.

MM's have no stock now ... NT on any size trade for ages and I suspect the 3.5 trade just gone through may even be a sell. AS luck would have it I think me edging in all week may have cleared the seller out.

3.6 p :)

good to see MM's moving it at last to create vol

D-Gee ....The more I read the reports with this CEO the more I think she habitually understates things given the torrid history of the original one. Her background at unilever also tell me its a steady ship she is looking to pilot and so I have a full holding as of this morning :) GLA

website shows all mattresses now in stock ... ATB

D-Gee... point taken mate. I was only quoting the data site explanation for no returns so more than happy to concede that point.

Surfie.... exactly why now is the time to invest. Market got the blues over the summer and this drifted down on a persistent but disciplined selling pattern. I am happy to take more

I used the helpful link posted a few days ago to find that 88% of traffic was either direct or through a search engine which shows that the TV ads must be working well. Interestingly although French site traffic appears unavailable (possibly because it is still under 10k visits per month) the destination flow from UK to FR site was 6.24% (up 84% from previous data set)

Just checked out the French site using google translater. Premium mattresses all in stock with a 20% current marketing discount. CC was right to report the scalable nature of the website design its pretty much the same as UK one. Clearly the supply problems in UK are not the same with the Belgium factory as all order promised in 7 days. What I cant find is any webdata traffic numbers but will keep looking...

It could be him; clearly there is a seller in here hence the bid staying low. That said the market makers aren't helping volumes as I still cannot fill the remainder of my order ... Frustrating as you would think it would be easy above the mid price if a seller was active...

Yep agree it is not a cert that is for sure. The one thing niggling me is their lack of social media presence..FB has been updated since July 2020 twitter is years ago but still they exist. Might e-mail them to suggest they use or lose their media as it does not inspire confidence. That said I am more bullish than bearish clearly. they have top rated products on offer and the Mcap is 40% of revenue.. bonkers!

Thanks D-G.. I just managed another 150k on an order partially completed as yet at 3.4 but something is going on as the bid is being kept down despite little stock about... Hope the order get filled as the 3.5 trade after it just an outlier I suspect..

I suppose the only worry about brandalley is why they are knocking them out at a 40% discount and out of stock on their own site ?? contractual obligation perhaps but not great for margins....erm