RE: Another sad day for ASOS15 Oct 2025 11:31
The business is generating circa £2.5bn in revenues, annually - it is relevant to a bunch of people that's for sure. A further point to be made is that today's ASOS isn't the same as yesterday's ASOS. The whole point is that there is a new strategy in play which, inter alia, is an attempt by the BOD to make ASOS more relevant again - and do so against a backdrop of fierce competition and poorer, fickle, consumers.
If it doesn't work - and the picture, from where I'm sitting, is mixed on that front but with some obvious green shoots (increase, margins, FCF (albeit minuscule), 60% profit increase against last year) - then yes some way down the line the curtain will fall. The Co is a good way off, from that day. Dilution etc... is probably a bigger and more immediate risk to holders, but that too doesn't seem to be on the immediate horizon either.