RE: Debenhams12 Jul 2021 21:38
I think this is a bit basic. Online alone Debenhams was doing £400m of revenue. Boohoo last year was £1,800m so it’s not insignificant
The point of Debenhams more so is it is a stable for the all brands which will not be out and out successes to the same extent as PLT and Boo
In a reality it’s a smart move as boo can advertise (which raises awareness and refreshes the brand) just Debenhams rather than having to advertise each individual brand and end up spending lots of cash just to spin it’s wheels
At the end of the day it was £55m for something which to return that value to shareholders at a low multiple of 20x only needs to contribute £3m of profit which seems very achievable
If the multiple increases (marketplaces have high multiples) and you think £3m is low then it’s a good deal
Also if they learn to do the marketplace model here tehy can push that overseas with very little risk hence why I was saying a launch of Debenhams overseas would be a value driver in a big way